Authenticity

We define authenticity as being true to the highest values that we’ve chosen for ourselves. We also weigh every choice we present to our users in terms of whether or not it will help them live up to their own highest values as travellers.
    
“Authenticity is a collection of choices that we have to make every day. It's about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.” 
― Brene Brown, The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are

3 C's: Connection, Community, Co-creation

While the forces of commodification of travel are strong, we insist on keeping travel and the trip planning experience about personality, human connection and personal growth.  Words like “readymade”, “package” and “instant” don’t find place in our world. Rather rewards come in the form of moments of connection, community and co-creation.

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“The pleasure we derive from journeys is perhaps dependent more on the mindset with which we travel than on the destination we travel to.” 
― Alain de Botton, The Art of Travel

Sustainability

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We evaluate every opportunity through the lens of whether it is good for the user, good for the planet, does it make the world more open, honest and connected, and only then look into whether it can help us pay our bills. Much of the fun of doing what we’re doing lies in challenging conventional wisdom, leading a simpler and more examined life, and making a living without losing our souls.

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“How you climb a mountain is more important than reaching the top.” 
― Yvon Chouinard, Let My People Go Surfing: The Education of a Reluctant Businessman